Rita Castilho Sá Couto, also known as Rita Laranja, is a multidisciplinary designer based in Porto (PT). She works in various forms and formats across all platforms, blending the worlds of analog and digital. From idea to execution, she builds creative worlds with a strong focus on art direction.

As a printmaker, she is fascinated by various hand printing techniques; thus, most of her personal work takes the form of relief prints created using the lengthy process of lino-cutting and wood-cutting. As a result, her work is defined by the exploration of disruptive visuals with a fascination for analogue methods and imperfect results.

For collaborations or to see my full portfolio, please say hi at hello@ritalaranja.com

The IN TRUX WE PUX collection was supposed to be presented in 4 different days (1 event per record showcasing some of the artists represented in that volume) but due to the pandemic there could only be one event. So Favela Discos decided to showcase only “Desilusão Óptica” (the music piece from the 2nd volume) which the name is a pun on optical illusion (Desilusão means disappointment / disillusion and Óptica means optical). Thence the exploration of optical illusions on the poster.
I wanted illusions that could translate well not only on screen but also on print, so ended up focusing on the Hering illusion and the Moon illusion. I was quite happy with the result on screen, despite of all the headaches it gave me. The final poster was silkscreen printed by OFICINA ARARA.